In my work, what matters to me is to be appropriate, balanced, and memorable; my goal is to strike a balance between clarity, form, and function, as well as meticulous attention to detail.
GRAPHIC DESIGNER I CONTENT STRATEGIST
DAVID MARTÍNEZ.
EXPERTISE
I hold a keen eye for detail and a strong focus on quality standards - Strong multi-task and problem-solving skills - Ability and experience to work independently and collaboratively with a team, in person, and remotely - Enjoys a mix of creative and analytical work.
Job skills acquired with interdisciplinary teams, often comprised of sales executives, marketing teams, product managers, art directors, journalists, editors, and copywriters, among others.
MY SOFTWARE LEVEL KNOWLEDGE
AFTER EFECTS
IN DESIGN
PREMIER
ILUSTRATOR
PHOTOSHOP
POWER POINT
FIGMA
50%
70%
30%
90%
80%
60%
30%
PORTFOLIO
MY LATEST WORK. SEE MORE >
EXPERIENCE
2021-Present
GRAPHIC DESIGNER
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Crista Magazine, Seattle WA, United States
Developed visual storytelling and compelling images to effectively communicate narratives, selected compelling and relevant images that align with the magazine's editorial style and content, all while understanding our target audience and editorial goals. Collaborated closely with photographers and editors to coordinate visual content and ensure that images complement written articles and editorial themes.
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Response Biomedical Corp, Vancouver BC
Developed research and concepts, sketches and diagrams, choosing visual elements to organize them into a poster proposal, including text, images and other graphic elements as part of a marketing campaign for medical devices and their 24-hour after-sales service.
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2021-2021
TRANS4 GROUP
www.trans4.ca
CONTENT / UI DESIGNER
UI content creation and relaunch its new Web site, developing fresh content for the company's current web social media channels and target audiences. Ensured the visual brand was consistent and aligned with Brand Guidelines.
Developed and executed communication strategies, providing feedback on competitors' strategies.
Crafted content for internal stakeholders and customers while managing tight deadlines.
Provided support and solutions to customers in compliance with the company's customer service policies.
Analyzed research and reports on marketplace trends and competitors.
2008-2019
CASA EDITORIAL
EL TIEMPO
www.eltiempo.com
GRAPHIC DESIGNER
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Worked with interdisciplinary teams often comprised of twenty sales executives, one marketing teams, five product managers, two art directors, journalists, editors, and copywriters.
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Crafted advertising pieces for unique target audiences that required specialized communication,
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Designing graphic materials ranging from promotional standard advertising materials, such as direct mail, folding and mobile advertising, printed flyers, catalogs, ads for newspapers and magazines along brochures, newsletters.
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Developed and managed communication strategies, while providing feedback to all industry.
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Created multiple pieces of promotional marketing to be used on multiple media such as TV, print, web, and mobile.
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Analyzed research and reported on marketplace trends and competitors.
